Amazon Interview: Leadership Principles
November 20, 2025
Company Guides5 min read
Amazon Interview Guide: Leadership Principles Deep Dive
Amazon is unique among Big Tech in structuring every interview round around their 16 Leadership Principles (LPs). Each interviewer is assigned 2 specific LPs to evaluate, plus one interviewer serves as the "Bar Raiser" — an experienced interviewer from a different team whose job is to ensure the hiring bar stays high.
At Amazon, behavioral questions carry equal weight to technical questions. A candidate who aces coding but fails leadership principle questions will not receive an offer.
The 5 Most Tested Leadership Principles
- Customer Obsession — Start with the customer and work backwards
- Ownership — Think long-term, never say "that's not my job"
- Dive Deep — Operate at all levels, stay connected to details
- Deliver Results — Focus on key inputs, deliver with quality and timeliness
- Earn Trust — Listen attentively, speak candidly, treat others respectfully
For comprehensive LP preparation with STAR examples, see our Amazon Leadership Principles interview guide. Practice behavioral rounds with AissenceAI's behavioral AI coach.
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